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Do you need a personal content strategy?
A good content strategy is important across all digital platforms and none more so than the key social media platforms. As a digital strategist I spend most of my day telling clients how important a...
View ArticleWhat is digital strategy?
There is a question that I often get asked when socialising (yes I do that on the odd occasion); “What do you do for a living?” to which I answer; “I am a digital strategist.” This is usually followed...
View ArticleFoolproof way to make videos go Viral
Every digital marketer has been given the task of creating a viral campaign. Clients love the word VIRAL and often don’t understand what the word means and what is required to create one. Traditionally...
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The Death of the Mobile Web
For years marketers have referred to the mobile web as a separate channel. The mobile web was driven through mobile sites and the limited screen size or capabilities of the feature phone market. The...
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The Danger of Augmenting Reality
Augmented reality (AR) is not new, it’s a concept that has been around for ages and has seen a massive rise in popularity along with the ascendancy of the smartphone. AR allows you to apply an...
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Mobile Rich Media Performance Infographic
Over the last 18 months the South African smartphone market has really bloomed with a surge in Android and iOS smartphones hitting the local market. The current smartphone (and to a lesser extent...
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Have banner ads reached their sell-by date?
Banner advertising is the earliest form of online advertising having been around since 1994. While the web has changed dramatically since then, the banner ad has not. There are new sizes and formats...
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Closing the divide between social and media
Social community management and paid media campaign management are often treated as two separate entities. Many clients use different agencies for each; a social agency to manage their communities and...
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5 Digital Myths around Performance Media
Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about...
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Getting your online User Experience right
User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the...
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